Which World

Reflecting the complexities of modern media landscape, the video explores the dual nature of media, acting as both a tool for disseminating knowledge and fostering connection, while also being susceptible to exploitation and manipulation for surveillance capitalist motives. It draws insights from analysts like Shoshana Zuboff, who shed light on unsettling realities of companies such as Google and Facebook, whose market strategies pose threats to fundamental democratic rights by precalculating political/judicial resistance as as a payable and therefore surmountable inconvinience. Through metaphorical exploration WHICH WORLD, examines the philosophical concept of Deleuze’s Control Society, building on Foucault, puts the mass distribution of live and leaked war footage into relation with a collective apathy, while drawing visual parallels between capitalist market strategies and a tumor like carnality.